Write Choice For You

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Website Copywriting

Whether you're a new company or one that's looking to revitalize your business, our copywriting can get you noticed. We include attention grabbing headlines and sub-headings using the AIDA formula of Attention, Interest, Desire and Action. So more visitors will respond positively resulting in more sales for you.

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Sales/Marketing Copywriting

All businesses need to sell and market their products and services and yours is no different. Whether you are selling a face cream, real estate or an eco-conscious lifestyle, you need copy which can embed itself into your audience's mind, take root and grow. Our copy is more than just words.

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Personal Executive Ghostwriting

A Personal Executive Ghostwriter is someone who takes your thoughts, words, and voice and puts it down in the form of speech drafts, newsletters, articles, annual reports, marketing reports, executive communication, and customer sales letters.

 

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News Flash

 

As of May 2012, Write Choice For You is accepting only select projects.

For more information, please contact Usha Sliva at usha@writechoiceforyou.com.

Thank you for your interest.

 

How to Define Your Correct Target Audience

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Who is your target and who is your target audience?

Before you start any project, take some time to define your target audience. And no, not everyone can be your audience. You need to get as unique and specific as you can. This is why traditional (print) direct marketing, which is highly targeted, still works today despite the fact the Internet has made for a lot of low-cost, effective options such as Facebook campaigns. Not everyone can or will have an interest in your products or services - you need to be able to specify who will and who won't before you put pen to paper (or fingers to the keyboard). You also have to distinguish between your target audience and target.


Your target audience is the individuals, groups, communities, and bodies of decision-makers who can influence your target. Your target is the individual/s that has direct decision-making power. Sometimes your target audience is the target, and sometimes is not.


For example, your target could be children with allergies. Your target audience could be parents who are responsible for their diet.


To define your target audience, you need to be specific with your goals:


"    Who needs to hear your message?
"    Who has the most influence over your target (primary) and a lesser influence (secondary)?

 

Here are some ways in which to define who your audience is:

 

Topic

Begin by asking yourself a few quick questions on your topic such as what is the topic? Who would be interested in reading about this topic? What specific attributes or characteristics apply to your intended audience?

 

Demographics

Next, focus on demographics. Will your copy interest all women? Only married women? Only married women ages 20-35? Does your audience comprise of consumers or business people? How old are they? Where do they live? Are they educated? What do they do for a living?

 

Niche

Then look at the niche you'll be selling. If it's your copywriting services, will they be used by corporations or small business owners? If you are writing consumer copy, then what niche are you looking to fit into?


No matter which business you're writing for, your product or service will have a lot of competition. Narrowing your focus to a single specific demographic or slice of the marketplace will let your consumers really see who you are. If you are not differentiating yourself from the rest of your competitors, your consumers will automatically begin to look at price as a deciding factor.


Once you begin to understand this, you realize that it's okay to exclude certain types of consumers from your target audience.

 

Expertize

Similarly, it's important to position yourself as an expert in your field. Brands like Starbucks for example can charge a premium price for their products, because they are established as an authority on coffee.  As an online retailer, you have a number of ways to do this, including offering free information to grow your visibility and position in the marketplace. Marry passion with expertize and you have a definite winner.

 

Need an experienced writer to help you define your target audience? Call Vancouver Copywriter, Usha Sliva today on 604 375 7477 or email me at usha@writechoiceforyou.com.

 

And don't forget to download your free ebook (to the right of this post, or here) on 5 Marketing Ideas to Rock Your Business!

 

Plus as a special Spring/Summer Bonus, you can win a FREE copy of 2 must-have books, The Copywriter's Handbook and Duct Tape Marketing. My gift to you!

Find out more here.

 


 

3 Great Organizing Tools to help you stay productive (and a bonus tool)

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Whether you run your own business or are paid a salary, one of the hardest parts of multitasking is trying to stay on top of things. There are a number of powerful tools available to help you get organized, and I personally couldn't survive without Google calendar and Google documents. These help me create schedules and share work-jobs with customers. Apart from these, I use three other tools, which are invaluable in note-taking, note creating, file sharing, and to-do list jottings.

 

8 Steps to Creating a Successful Organizational System

 

Before I share them, let's take a quick look at 8 steps to create a successful organizational system. These have been distilled from 20 odd steps I was taught or learnt. You'll find you can implement them in just about any situation. Use them in conjunction with the tools outlined below and you'll always stay on top of schedules.


1.    Assess the situation or problem. Begin by getting an overall impression of the current situation, and how successfully organized you consider it to be.


2.    Determine a desirable outcome
. Envision the best possible outcome as you see it today. Visualizing the best case scenario helps you determine the starting point, from which you can expand to where you want to be.


3.    Identify what works. Go through your current system with a fine-toothed comb. Is it working for you? If it isn't broken, don't try and fix it. You can however look at options to improve it.


4.    Identify what does not work.
Yup, that's equally important. take a look at what's not working in your daily systems. You might find that on a given day, practically nothing works! When this happens to me, I take a break and ask myself a simple question - why? Often a small change or tweak can lead to dramatic positive results.


5.    Outline a plan
. What sort of knowledge or expertise or tools do you need to complete this organizational task?


6.    Determine your action steps
. Tasks are always easier to complete when broken down into manageable dos. How do you get from the problem to the solution? Map out the steps you need to take to achieve a desired result.


7.    Implement the plan.
Roll up your sleeves and get to work. For most, this is the fun part of any organizational process as you actually get to put your initiatives into work. For others, this can be a difficult part, as it often needs to be repeated before you can see success.


8.    Test its outcome. As you implement any plan, you'll realize you need to tweak it to get it right. Successful organizers will continuously test each process and plan under different conditions, until they can determine one that works for them.

 

3 Excellent Organizational Tools

 

Now that we have the 8 steps down, let's take a look at three organizing tools to help you schedule and manage daily tasks.


Evernote:
I love jotting down notes on my android phone and I use the voice recorder as well.  But I've heard a lot of good things about Evernote. So I had to give it a try. It's a really handy tool that lets you record your thought anytime and anyplace, but the great part is unlike your phone notes, it lets you search by keyword, tag or even handwritten text. So you can find what you want, fast. And yes, you can share your notes as well. Did I mention it's free?

http://www.evernote.com/


Toodledo: Funny name, but nothing funny about how it works. It's billed as an incredibly powerful to-do list, and if you're like me and love to scribble on your to-do sheet, this is a must-have. You can organize your tasks, customize your field, and import items. But the best part is that you can access this from your desktop and mobile, so it's never far from you; unlike that pesky pad which you've forgotten at your desk!

http://www.toodledo.com/

Toggl: What are you really working on? We spend so many hours in front of the computer, but how many of them are really productive? Toggl helps you time-track on your desktop or phone, and it's a brilliant tool if you're working on multiple projects in a single day.

https://www.toggl.com/

 

Bonus


Mind42: This might be the right tool for individuals who work alone or in high pressure jobs. The concept behind this is simple - you can jot down your ideas and manage them in a layout that's easy to create and share. You create a map that lets you go from one idea to the next. The application works like a desktop application, so you can download it from your computer or mobile device.
I've marked this as an added bonus tool because I haven't personally tried it out, but the reports I've received so far seem good!

http://www.mind42.com/


Do you have any organizational tools you use? Would love to hear from you.

 

 

 

How to Write a Press Release that gets Read

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A press release is a short summery of an event or information that is sent out to the media. This is an ideal way to publicize company news or boost sales, with minimum costs involved. However, each day editors receive hundreds of press releases; and the challenge is to get your press release to stand out from the crowd and not get filed away with the rest. You have a story to tell and the editor in whose hand your release lands, must want to pick it up and explore it further.

 

Use these 10 tips to grab your reader's attention:


1. Write a killer headline: This is what makes your release stand out from the rest, so put all your creativity into writing something short, but unique.

2. Start out with a bang: Write your important information in the first paragraph. It can be short and concise, but must get the message out at the beginning.

3. Keep it simple:
Editors do not go in for hype or unsubstantiated claims. Keep your sentences short and to the point.

4. Use quotes and comments: Make sure your quotes and comments are fun and interesting and most importantly, can be verified.

5. Use the active tense: And keep your release as upbeat as possible (unless the news suggests otherwise). If you are excited about a new launch, product, service on the market, others will be too.

6. Stick to one page: Make your release just one page in length. Longer than that and you're liable to lose the editor's interest.

7. Avoid too many technical terms: While you may need to incorporate some technical terms, try to write in a lingo that a lay person will understand.

8. Include all the relevant details:
When writing your draft, ask yourself the following: Who (is involved), Why (is the event occurring), What (is it about), Where (does/did it take place), When (does/did it take place).

9. Always include contact details:
Complete details of the company spokesperson should always be included, along with any interview opportunities.

10. Proofread: This is probably the most important thing you could do for any document, but more so for a press release. A poorly written release with grammatical errors is never going to see publishing daylights, so read and re-read before submitting it.


Need an experienced press release writer to help you get started or create attention-grabbing press releases? Call Vancouver Copywriter, Usha Sliva today on 604 375 7477 or email me at usha@writechoiceforyou.com. And don't forget to download your free ebook on 5 Marketing Ideas to Rock Your Business!

 

If Content is King, Where are my Subjects?

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It's been drilled into us time and time again - content is king. Write exceptional content, and your blog will see tremendous growth. Believe it or not, there are other things your viewers want besides content - I know, I learned it the hard way. You can churn out pages of excellent informative words, but if you miss the following key ingredients, you'll still find it hard to build a loyal audience.

 


Personality: Recently, I was going through a fellow writer's blog in which she discusses 'blog ghostwriting for executives'. And a lot of the comments raised by her post involved the importance of the executive's personality to shine through the post, whether it's ghostwritten or not.
The same holds true no matter the kind of blog post you write. When I first started out, I blogged as 'me', a wife, a mother of two, an itinerant traveler, and a successful freelance writer. I gained a bunch of followers who have since moved with me to my current blog. The reason? My readers enjoyed reading what I shared. They loved to learn about a freelance writing career, but they also enjoyed the stories I shared, which they could relate to.


Let your personality shine through your posts.


Consistency: Write quality posts and write often. The moment you build up a readership (and this is all the more important if you have an RSS feed), your audience expects to receive quality posts from you on a regular basis. Give them what they want, when they want it.


If you can post daily, that's awesome. All the top sites have a daily feed viewers can subscribe too, and sometimes, thanks to guest posts, they publish more than once a day. A calendar will help you organize your blogging schedule - I use Google calendar to help me stay on track, but any calendar will work. It also helps you avoid repeating topics and thinking up fresh content. Daily blogging helps you stay on search engine radar, a must if you want your blog to gain rank quickly.


Post daily, using Google Calendar and RSS feeds to gain traction.


Expertize: There's nothing like being an expert in your field to guarantee people will come to you. I love writing and that's what I do, so it's easy to find topics that my readers will write. What do you do? What do you love? These might be the same (if you're lucky) or might be two absolutely different things. If it's the latter, then pick the topic you're passionate about. Chances are you'll find it easier to learn more and share more about something that turns you on. And that's the start to become acknowledged as an expert in your field.


So if you are churning out blog after blog, but find it hard to attract readers, consider writing with personality, consistency, and expertize.

 

Need an experienced blogger to help you get started or create attention-grabbing articles? Call Vancouver Copywriter, Usha Sliva today on 604 375 7477 or email me at usha@writechoiceforyou.com. And don't forget to download your free ebook on 5 Marketing Ideas to Rock Your Business!

 

 

 

How to Write Short Copy Blueprint

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What's harder than writing good copy? Writing short copy! As a copywriter, I learned this a few years ago, when a client asked me to write a sales piece in less than 200 words. Piece of cake, I thought. It should take me half an hour and I still get to charge him for the hour! An hour later, I was still 100 words over with no idea how to pare it down!


There are copywriters who specialize in writing short copy, which includes PPC ads, print ads, sales copy, and product or service descriptions. It's easy, if you know how. Over the years, I've developed a blueprint which works.  I use it each time I need to write copy, but especially when I have to write short copy. Here's how it goes.


Define your objective: Why are you writing this piece? To sell a product? To ask people to perform a certain action, such as call the toll free number indicated? To describe the merchandise? Once you have your objective, things become clearer.


Decide on the emotions your copy will evoke: When customers view your copy, what emotions will they feel? Happiness? Success? Financial freedom? We base a lot of our purchase decisions on emotions, so take some time to think of what you really want to convey.


Write down your key messages: When you begin, you might have a number of messages that jump out at you. Spend some time jotting them down, in order of importance. If your list is exceptionally long, try and cut it down to two or three main messages.


Pinpoint the main focus: Now that you have all the pieces, it's time to put them together. What key message can you include in your starting point and headline? Does this coincide with the emotional message you need to deliver? As an example, if you are writing an ad for a sedan, are you selling to families? If so, does your message convey safety, space, and durability?


Use these four key points when you craft your message and the number of words you're restricted to suddenly doesn't matter that much anymore.

 

Need an experienced copywriter to help you get started or create attention-grabbing headlines? Call Vancouver Copywriter, Usha Sliva today on 604 375 7477 or email me at usha@writechoiceforyou.com. And don't forget to download your free ebook on 5 Marketing Ideas to Rock Your Business!

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