When a colleague of mine suggested I get onto Klout, my first thoughts were, 'oh no, not another analytical tool'! But I signed up nonetheless and here's what I discovered.
Klout bills itself as the standard for influence. It is an online reputation management tool that measures the amount of influence you or your business generates in the digital world. Your influence is ranked from 1 to 100, with 100 being the most influential.
Klout collects its data from multiple social networking sources and then puts together a 'score' which ranks you based on:
" How many people you influence
" How much you influence them
" The influence of your network