Who is your target and who is your target audience?
Before you start any project, take some time to define your target audience. And no, not everyone can be your audience. You need to get as unique and specific as you can. This is why traditional (print) direct marketing, which is highly targeted, still works today despite the fact the Internet has made for a lot of low-cost, effective options such as Facebook campaigns. Not everyone can or will have an interest in your products or services - you need to be able to specify who will and who won't before you put pen to paper (or fingers to the keyboard). You also have to distinguish between your target audience and target.
Your target audience is the individuals, groups, communities, and bodies of decision-makers who can influence your target. Your target is the individual/s that has direct decision-making power. Sometimes your target audience is the target, and sometimes is not.
For example, your target could be children with allergies. Your target audience could be parents who are responsible for their diet.
To define your target audience, you need to be specific with your goals:
" Who needs to hear your message?
" Who has the most influence over your target (primary) and a lesser influence (secondary)?
Here are some ways in which to define who your audience is:
Begin by asking yourself a few quick questions on your topic such as what is the topic? Who would be interested in reading about this topic? What specific attributes or characteristics apply to your intended audience?
Next, focus on demographics. Will your copy interest all women? Only married women? Only married women ages 20-35? Does your audience comprise of consumers or business people? How old are they? Where do they live? Are they educated? What do they do for a living?
Then look at the niche you'll be selling. If it's your copywriting services, will they be used by corporations or small business owners? If you are writing consumer copy, then what niche are you looking to fit into?
No matter which business you're writing for, your product or service will have a lot of competition. Narrowing your focus to a single specific demographic or slice of the marketplace will let your consumers really see who you are. If you are not differentiating yourself from the rest of your competitors, your consumers will automatically begin to look at price as a deciding factor.
Once you begin to understand this, you realize that it's okay to exclude certain types of consumers from your target audience.
Similarly, it's important to position yourself as an expert in your field. Brands like Starbucks for example can charge a premium price for their products, because they are established as an authority on coffee. As an online retailer, you have a number of ways to do this, including offering free information to grow your visibility and position in the marketplace. Marry passion with expertize and you have a definite winner.
Need an experienced writer to help you define your target audience? Call Vancouver Copywriter, Usha Sliva today on 604 375 7477 or email me at firstname.lastname@example.org.
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